Elevator Pitches

My Effort to Summarize Croquet’s potential as an "elivator pitch" per Julian's challenge:

http://jlombardi.blogspot.com/2005/01/elevator-pitches.html

First try. Too abstract, but an platform or envirnment is really a structure to host abstractions. :)

Everyone working with computers do so because they are creating, changing, and communicating content (business data, text, analysis results, art, sound, video, controlling software, and so on) or because they are learning something.

Current PC consumer and programmer environments make us “jump through hoops” on the way to creating and understanding PC content. “Croquet changes the hoops into doorways… intimately and simultaneously connecting people to their ideas and people to each other,” all without any of the usual barriers at every level in the PC. If we want to deeply understand and control math, we want to live in a “mathland” creating math stories. This is true with all the content we create. We want our metaphors or computer models to perfectly match or simulate what we intensely care about and be able to touch them in just that format.

The current PC experience is frustrating for most, prohibitive for others, and time consuming for the rest. This all takes away from what we, who use the computer, really want to do… create the content or build on top of what we’ve learned.

Croquet removes these typical barriers:
• conflicting visuals, poor metaphors
• major differences in how you create any multimedia content
• complex programmer tools and languages and the over complex logic they represent
• diverse, incompatible data formats
• saving/storing/sending of the data
• underlying operating system platforms
• social & technical barriers to rapidly sharing new advances and discoveries

In Croquet, the visual models, data models, and behavior models of your ideas and your PC content “just live there together” to be molded by you and everyone in your team, group, department, classroom… simultaneously, as we do in real life. The software programs or content behaviors are “just there” for you to mold in any open computer language. You can create, share, or use other’s tools for finding and viewing on the fly. No separate applications with incompatible ways to see and change your content (though it can still share its content in legacy formats with those legacy applications).

PC’s have changed our social/business/home life because they are general purpose, understandable, improvable, and available everywhere we are in life. Croquet makes the current crop of PC’s more much more general purpose, more understandable, more quickly improvable, and more universally available… all working together to even greater benefit.

Legacy developers were limited by hardware and their technical training about working within those limits. Technical advances have removed those limits but the software environments they create have not advanced beyond those limits.

To save us and our children frustration and time, we must help everyone move to the next level where we all comfortably live with and be surrounded by our content, any time we choose, and thereby become masters of our content at home, in business, and as participating members of an advancing society.